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Churn Detection, Verbit

Abstract

The challenge here is to predict churn as much as possible

Challenges (at least two)

Produced a clear definition of churn user behavior in order to detect it as soon as possible
Created, analyzed, and interpreted large datasets
Conducted reports that enabled a new business strategy

Achievements (according to KPIs)

Detection of different churn user profiles

Future project development

Generalize the churn analysis on the full database